influencer charity campaign
The holiday season around Christmas is the most beautiful time of the year… for some. Even though there are a lot of charity activities going on, dog shelters are often forgotten. Quite inconvenient, because dogs need more food during winter to preserve their body temperature.
We wanted to raise awareness about this problem and collect donations for dog shelters in Croatia, Bosnia and Herzegovina, Serbia and Montenegro. Since people already donate regularly to gaming streamers, the idea was to use that platform for this cause.
Influencers wanted to help and through a series of gaming live streams, they called their viewers for donations.
The campaign ran for a week before Christmas. Nine regional gaming influencers joined with an open heart and selfless dedication.
Gamers streamed on YouTube and Twitch, some even for 12 hours. They played their favorite games, communicated with their fans and encouraged people to donate for the cause.