Reboot InfoGamer is one of the biggest gaming fairs, not only in Europe but in the whole world.
For its 8th edition, it was again held in Zagreb, Croatia, and affirmed its position as the center of regional gaming and YouTube scene.
This year, besides Croatia, the goal was to get more people from the whole region. That’s why they introduced transfer and stay options. So, the main focus was to get traffic to the site and create a massive online hype throughout the region.
Also, since every gamer was already stoked to go there, enthusiasm was to be spread to the mainstream public as well.
We organized a hefty number of 25 influencers throughout the whole region - Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro.
The message was distributed through a tact combination of Instagram Stories, YouTube videos, and live streams.
Just before the event, a large ticket giveaway increased the online buzz and fortified positive results.
White Shark is an entry-level gaming peripherals brand operating mostly in the Central and Southeastern Europe. Its vision is making gaming available to everyone.
Since White Shark was a relatively new brand at the time, it needed awareness and positioning in the market. The goal was to send the message of the 'best value for the money' equipment to its target group. Of course, the results had to be shown in the increased revenue.
Considering the target group and the industry, Instagram, YouTube and Facebook were used as the main campaign placements. 25 gaming YouTubers covering markets from Hungary to Albania were signed as the brand ambassadors.
Over 15 different giveaways were done during the campaign on the influencers' Instagram and YouTube channels.
There were more than 25 YouTube live streams playing games such as PUBG, Fortnite, and Clash Royale. Some of them were online tournaments in which the fans played and competed for prizes.
Highlights from streams were edited into short-form videos for sharing on Instagram and Facebook.
A one-minute brand promo video featuring the first ambassador PvtMole was produced.
eShark is a hi-end gaming peripherals brand focused on professional players who wish to compete in esports. It is conceived as a sub-brand of White Shark, and focuses on minimalism, simplicity and prestige quality.
Since the brand was completely new on the market, it’s identity had to be created from scratch. It had to be separated from White Shark and positioned as a premium brand.
Social media profiles were created, managed and monitored throughout the campaign.
Instagram and Facebook were used as main platforms during ad campaigns which featured high-quality videos teasing new products.
In the reveal phase, 15 different mobile-first videos were used as ads, showcasing the professional gaming peripherals.
A special video was released for White Shark fans, featuring an already familiar product Napoleon, which transitioned to eShark. It was given an immense upgrade and became Shinai, again highlighting the premium quality of the brand.
Three of the most famous hardware reviewing channels in Balkan reviewed eShark products in front of their audiences.
The holiday season around Christmas is the most beautiful time of the year… for some. Even though there are a lot of charity activities going on, dog shelters are often forgotten. Quite inconvenient, because dogs need more food during winter to preserve their body temperature.
We wanted to raise awareness about this problem and collect donations for dog shelters in Croatia, Bosnia and Herzegovina, Serbia and Montenegro. Since people already donate regularly to gaming streamers, the idea was to use that platform for this cause.
Influencers wanted to help and through a series of gaming live streams, they called their viewers for donations.
The campaign ran for a week before Christmas. Nine regional gaming influencers joined with an open heart and selfless dedication.
Gamers streamed on YouTube and Twitch, some even for 12 hours. They played their favorite games, communicated with their fans and encouraged people to donate for the cause.