Acer is one of the world’s most renowned hardware company. While it offers a wide range of electronics such as PCs, smartphones, and tablets, it made its mark with gaming notebooks and laptops, establishing an admirable reputation.
Our goal was to spread awareness about the benefits of powerful Acer gaming notebooks. The message was to be communicated to a younger audience throughout the region, specifically those into gaming. The key was to showcase the benefits to the audience through fun, engaging, and creative content.
We collaborated with 4 influencers from Croatia, Serbia, Bosnia and Herzegovina, and Montenegro. Through a series of YouTube videos and Instagram posts and Stories, influencers presented notebooks in fun and creative ways. They incorporated the product into their regular content for a subtle, yet natural communication.